SmashingConf Barcelona 2016

Tammy Everts on The Small Things That Add Up: How to Find What Design Factors Influence Conversion

25th October 2016

How do you know what consumers expect from your site? Every shopper is different and every shopping visit is different. Industry stats tell only part of the story. You need to crack the hood and analyze your own real user data.

Tammy will outline how and why to gather real user data, extract action-oriented insights, create a better shopper experience, and improve business metrics.