What makes a script typeface look natural, organic, authentic? It’s not the style, the curves, the simplicity, or the complexity. It is the imperfections. It’s natural to want to tame these flaws when creating a typeface, but it is these very imperfections that give the design its feel of humanity. How far do we go with our 'fixes?' What are the other challenges and considerations when designing a script typeface and what options are available to the designer and end-user to achieve the desired look of authenticity? In this talk, I will take you through my personal journey of typeface design and how I’ve answered these questions and more.