Kerning 2015

Bruno Maag - What lies beneath?

3rd June 2015

Type design and font development used to be relatively easy until about 10 years ago. Then digital exploded with the introduction of mobile devices and all of a sudden it was not so easy anymore to make type. The presentation explores what needs to be considered when designing type for a digital world, to make it work across different applications and environments, and maintaining the aesthetic integrity. But more importantly, the presentation explores that simply having a font development tool isn't enough. Bruno Maag illustrates that today training is all important to ensure continuous high quality type and consistent fonts for a digital and global world